The New Zealand-based brand ‘I Love Ugly’ photographed elderly men and youthful boys to create a series of generation comparison images. The idea behind the images is to encourage the youthful generation to follow their dreams.
The highly motivational series is a compilation of both older men and young boys dressed in the brand’s clothing. The clothing featured in the series is from past, present and unreleased collections. While some of the clothing items are too large for the young boys, the elderly men don’t always fit into them either. This unique visual metaphor shows youth the importance of what happens when you grow into the clothing, and how you will feel when you are old enough to reminisce.
The ultimate goal for this generation comparison series is to ensure children’s dreams are realized and fostered. This series will be available in a print version at the brand’s flagship store during the month of November.
What's Driving This Trend
- Youthful Aging Comparison
- Photographing comparisons of older men and young boys to promote living dreams and aspirations.
- Generational Fashion Metaphor
- Using clothing sizes to show the growth from youth to old age in a motivational series.
- Print Marketing for Inspiration
- Utilizing print versions of comparison images to inspire young individuals to follow their goals.
Who This Affects Most
- Fashion
- Using clothing brands as a method for visual comparison to motivate younger individuals.
- Marketing and Advertising
- Creating print campaigns to showcase the inspirational generation comparison content to a wider audience.
- Photography
- Using powerful imagery to tell a story of growth and inspire the youth to follow their life aspirations.
