ASICS works in collaboration with A.P.C. on a new iteration of the classic Gel-Sonoma sneaker model for the season. It arrives in a sleek black colorway palette. The shoes are made from mesh materials and secured with rounded rubber laces over the forefoot.
Notably, they also have a tie dye tone throughout the rubber lace loops and the textile materials. Additional details include the custom ASICS branding on the leather patch found on the tongue with more co-branding along the rubber lace locks. A printed A.P.C. logo and embroidered ASICS emblem are seen detailing the heel section. The upper is also layered with textile and suede materials and it all sits on top of a rubber midsole.
Image Credit: Tres Bien, <a rel='nofollow' href='https://hypebeast.com/2022/12/ascis-apc-gel-somona-15-50-black-sneaker'>hypebeast</a>, <a rel='nofollow' href='https://www.asics.com/gb/en-gb/'>asics</a>
Why This Trend Is Growing
- Sustainable Sneaker Materials
- Eco-friendly textiles and recycled materials drive innovation in footwear production.
- Customizable Footwear
- Emerging technologies enable personalized shoe designs, meeting unique user preferences.
- Smart Sneakers
- Integration of tech and sensors in footwear for improved performance tracking and personalized recommendations.
Industries Being Reshaped
- Fashion Technology
- Advancements in textile production promote sustainable and high-performance activewear.
- Sportswear
- Crossover collaborations create unique designs, attracting wider audiences.
- Wearable Tech
- Footwear embedded with tracking and communication features gain wider appeal for sports enthusiasts and casual consumers alike.
