ASICS introduces a new tonal option of the iconic GEL-Nandi 360 sneaker silhouette -- the latest colorway boasts the name 'Peacoat.' The footwear delivers a hybrid design, shining a spotlight on ght uppers as it is complete in the familiar GEL-Nandi trail runner sitting atop of the contemporary 'GEL-Quantum 360 5' midsole foundation.
This gives the functional structure some rugged elements, which are also suitable for casual wear as well. The uppers visually showcase a strong texture which is reinforced with the leather and suede overlays. The purple suede paired together with the tan leather stands out vibrantly against the black ripstop base foundation to add even more depth to the overall design. The midsole also boasts FlyteFoam technology for comfort, complete in tan with black speckles.
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Why This Trend Is Growing
- Hybrid Sneakers
- Opportunity for shoe companies to merge performance features with casual wear designs, creating a new category of hybrid sneakers
- Texture-heavy Uppers
- Opportunity for shoe companies to experiment with texture-heavy uppers using leather, suede, and other materials to add depth and visual interest to their designs
- Comfort Technology in Fashion Shoes
- Opportunity for shoe companies to incorporate comfort technology, typically seen in performance shoes, into fashion shoes to meet consumer demands for both function and style
Industries Being Reshaped
- Athletic Footwear
- Athletic footwear companies can explore creating hybrid sneakers to appeal to consumers who want performance features in their everyday shoes
- Fashion Footwear
- Fashion footwear companies can experiment with texture-heavy uppers and incorporate comfort technology to differentiate themselves in a crowded market
- Outdoor Recreation
- Outdoor recreation companies can attract consumers interested in both fashion and function by offering hybrid sneakers that are suitable for both trail running and casual wear
