ASICS works in collaboration with Shanghai-based imprint SHUSHU/TONG on a new iteration of the signature GEL-MJ sneaker model. The shoes arrive in two colorway options and retain the same lifestyle silhouette as the original. The most notable design update is seen in the form of large bows that are attached to the sneaker's throat section.
This gives the shoe a simple yet elevated feel starting off with a navy blue option for a muted look. It is followed be an off-white tonal sneaker that is detailed with pure white overlaying on top for a slight tonal contrast. It is compete with bold yellow tones throughout the upper for a bolder pop of color. THese are set to drop officially on December 23rd.
Image Credit: SHUSHU/TONG, <a rel='nofollow' href='https://hypebeast.com/2022/12/shushu-tong-asics-gel-mj-navy-white-release-date'>hypebeast</a>
Key Themes Behind This Trend
- Collaborative Sneakers
- More brand collaborations on sneakers could lead to unique design updates, such as attaching bows to the throat section.
- Statement Details
- The use of large bows as a design update on sneakers could inspire other brands to experiment with bold, statement-making details.
- Lifestyle Silhouettes
- There may be an increase in demand for sneakers with simple yet elevated aesthetics that fit seamlessly into everyday lifestyle silhouettes.
Where This Applies
- Footwear
- Collaborative designs and unique statement details on sneakers could disrupt the footwear industry by offering consumers fresh and innovative options.
- Fashion
- Trendsetting fashion brands and designers could capitalize on the popularity of statement-making details, such as bows, by incorporating them into their collections.
- Retail
- Incorporating a mix of unique lifestyle and statement-making designs into retailers' sneaker offerings could attract a broader range of customers and increase sales.
