ASICS’ popular GEL-NIMBUS 9 has been reworked by Takahashi Kumagai’s streetwear label WIND AND SEA. After debuting a special “galaxy matter” collaboration with Kiko Kostadinov on the runway, ASICS’ tones it down with WIND AND SEA’s traditional, retro-inspired influences. The release comprises two seasonal colorways in ‘Cream/Pure Silver’ and ‘White/Pure Silver,’ boasting ASICS’ signature GEl midsoles that are connected using a torsion arch. These sneakers opt for mesh uppers and reinforce them using patented leather.
Additional details include GEL-NIMBUS 9 banners on the tongue tabs and ‘SEA’ branding on the heel. The ASICS GEL-NIMBUS 9 in ‘Cream/Pure Silver’ and ‘White/Pure Silver’ are available in Asia at ASICS and are slated for North American and European release on October 22.
Image Credit: ASICS
Why This Trend Is Growing
- Retrospective-inspired Sneakers
- Designing sneakers using traditional, retro-inspired influences is an opportunity for disruptive innovation
- Mesh Uppers with Patented Leather Reinforcement
- Developing and using patented leather for reinforcing mesh uppers in sneakers can be a disruptive innovation for the footwear industry
- Seasonal Colorways
- Introducing seasonal colorways in sneaker releases can offer a disruptive innovation opportunity for increasing customer engagement
Industries Being Reshaped
- Footwear
- WIND AND SEA's reworking of ASICS' popular GEL-NIMBUS 9 showcases an innovation opportunity in the footwear industry
- Fashion
- Creating sneakers incorporating traditional, retro-inspired influences offers innovation opportunities within the fashion industry
- Sports
- Incorporating patented leather reinforcement in mesh uppers of sneakers can offer innovation opportunities for performance enhancement within the sports industry
