Jelly Food Storage

Where do I begin with the gel Bio Robot Fridge? Picture a refrigerator with no doors or shelves, just a wall of green Jell-O-like gel that will hold whatever you put in, in place.

I don't know how soon it will be available, or whether a concept like this can actually become reality, but it is definitely interesting to say the least. The futuristic gel Bio Robot Fridge promises the gel is non-sticky and ordorless. Designed by Yuiry Dmitriev, it is a semifinalist design in the Electrolux Design Lab contest.