Renault tries to appeal to the gay (or cross-dressing) market with a commercial that promotes tolerance of dressing in drag.
The commercial features a young man driving a Renault Twingo car with his friends trying to find a place to party. They comes across a group of drag queens at the entrance of a club. Upon closer inspection, the guy recognizes his dad dressed as one of the woman. But instead of ignoring it or saying something negative about the fact his dad is dressed as a women, he shouts to his dad, "Hey Dad ... Can you get us in!?"
In the past few months, we have seen an increased use of cross-dressing and drag queens in fashion, advertising and pop culture. Check them out below.
Selling Cars with Drag Queens
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Future Festival & Malcolm Gladwell - Early Bird Deadline
Cross-Dressing Fashion Ads
Transgendered Brand Endorsement
Drag Queen Fashion Shows
Teenage Stars as Drag Queens