The Korean fashion house General Idea has released its Spring/Summer 2012 collection entitled ‘Garçons de la Plage.’ Translated as “Boys of Summer” in English, the series features models who look poised to hit sandy beaches and rustic boat docks.
The Garçons de la Plage line showcases boat shoes, mod sunglasses and bright multicolored fabrics. The outfits are primarily centered upon striped shirts and blazers, the signature trait of the General Idea Spring/Summer 2012 ensembles. These pervasive linear designs make for a distinct navy-chic feel, a perfect fit for the anthology’s summertime slant.
The bold colors displayed in the set also coincide with the fashion world’s growing color-blocking motif. By mixing orange, pink and blue hues, the Garçons de la Plage series has demonstrated the way in that men may incorporate this celebrated style into their daily attire choices.