GANNI is launching a new collection for Pre-Fall 2022 that is inspired by escapism and wanting to take a break from modern life. Pioneered by the brand’s creative director Ditte Reffstrup, the collection revives nostalgic fashion trends through faded colors, animal prints, and chic holiday-themed garments. Puffed sleeves are standard, appearing on grey floral dresses, bubblegum pink blouses, and other silhouettes. Additional offerings include cozy sweaters, denim, knit vests, and elegant sleeveless dresses, while accessories comprise crochet bucket hats and clogs.
GANNI has also made significant strides in sustainability by utilizing materials like CIRCULOSE and hemp, which are less harmful to the environment. The collection is available now on GANNI’s website and at its worldwide boutiques.
Image Credit: GANNI
What Makes This Trend Stand Out
- Escapism-inspired Fashion
- Fashion brands can design collections that emphasize escapism as a source of inspiration with a focus on nostalgic styles, faded colors, and holiday-themed garments.
- Sustainability in Fashion
- Fashion brands can promote sustainability by incorporating eco-friendly materials like CIRCULOSE and hemp in their designs.
- Resurgence of Animal Prints
- Fashion brands can incorporate animal prints in their collections to emphasize the nostalgia-style trend under the concept of escapism.
Sectors Adopting This
- Fashion and Apparel
- Fashion companies can take advantage of the trend of escapism-inspired fashion and sustainable fashion materials, like CIRCULOSE and hemp.
- Accessories
- Companies can utilize nostalgic holiday-themed accessories, like crochet bucket hats, clogs, and puffed sleeves.
- Home Decor
- Decor companies can incorporate nostalgic and vibrant colors and animal prints in their products inspired by escapism-inspired fashion.
