Fender Play delivers gamified online guitar lessons that make it easy and less frustrating to learn how to play guitar.
According to Fender, 90% of people who start to learn to play guitar quit within the first year. Fender hopes to change this by offering an easy-to-use online learning platform. For $19.99 a month, newbies can have access to hundreds of online tutorials from world-class instructors. Each video is shot in 4K with a multi-camera approach so users get a clear view of what each instructor is doing. Fender Play follows a 'hear it, learn it, play it' approach to their teaching. Videos are only a few minutes long so users are able to take their time and learn at their own speed. Users can track their success with an accompanying app and clearly see how many songs they have conquered.
Taking this approach and offering gamified online guitar lessons at an affordable price means that long-term, Fender will experience higher sales. More consumers will be drawn to the brand because it helped them learn how to play in the first place.
App-Connected Guitar Lessons
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