Fender Play delivers gamified online guitar lessons that make it easy and less frustrating to learn how to play guitar.
According to Fender, 90% of people who start to learn to play guitar quit within the first year. Fender hopes to change this by offering an easy-to-use online learning platform. For $19.99 a month, newbies can have access to hundreds of online tutorials from world-class instructors. Each video is shot in 4K with a multi-camera approach so users get a clear view of what each instructor is doing. Fender Play follows a 'hear it, learn it, play it' approach to their teaching. Videos are only a few minutes long so users are able to take their time and learn at their own speed. Users can track their success with an accompanying app and clearly see how many songs they have conquered.
Taking this approach and offering gamified online guitar lessons at an affordable price means that long-term, Fender will experience higher sales. More consumers will be drawn to the brand because it helped them learn how to play in the first place.
What's Driving This Trend
- Gamified Learning
- Fender Play's gamified approach to learning guitar presents an opportunity to disrupt the online learning industry by incorporating game elements into the learning process.
- Personalized Learning
- Fender Play's approach of allowing users to learn at their own pace and track their progress presents an opportunity to disrupt the online education industry by providing personalized learning experiences.
- Premium Online Tutorials
- Fender Play is disrupting the online music education industry by offering high-quality, multi-camera tutorials from world-class instructors that are only a few minutes long and affordable, with the potential for creating a new market for premium online tutorials.
Who This Affects Most
- Online Education
- Fender Play presents an opportunity for disrupting the online education industry by offering a gamified approach to personalized learning that can keep learners engaged and motivated.
- Music Education
- Fender Play is disrupting the traditional music education industry by offering an alternative to expensive private lessons and creating a new market for online music tutorials.
- Gaming
- Fender Play's gamified approach to learning guitar presents an opportunity to disrupt the gaming industry by incorporating learning into gaming experiences and creating a new market for educational games.
