G-SHOCK is launching its new GAME CHANGER campaign, which is centered around a number of different influential people form Singapore. The GAME CHANGER campaign includes people from a diverse range of professions including Dharni Ng who is a beatboxer, Jahan Loh who is an artist, Christopher van Huizen who is a soccer payer, and Valerie Want, a fashion designer. One of the themes in the campaign is taking on large challenges in order to excel in each of their respected fields. All of those included in the campaign are seen as trailblazers in their profession.
For the campaign, G-SHOCK will be hosting an event on August 23rd, titled The Underground Fight Club. The event will launch the new G-Shock GA-2100 watch, as well as outline the creation for the watch. The Underground Fight Club will also feature an MMA exhibition.
Image Credit: G-SHOCK
Why This Trend Is Growing
- Professional-inspired Watch Campaigns
- Opportunity to create campaigns centered around influential people from various professions, featuring products that complement their work and style.
- Trailblazing Marketing Campaigns
- Opportunity to create marketing campaigns that showcase individuals who excel in their respective field, utilizing their stories of perseverance to connect with target audiences.
- Multi-industry Collaborations
- Opportunity to create collaborations across industries to showcase the versatility and durability of products in different settings.
Industries Being Reshaped
- Watch Industry
- Opportunity to create marketing campaigns that highlight unique product features that cater to various professionals.
- Athletic Apparel Industry
- Opportunity to collaborate with sports professionals to showcase the practicality and durability of products in demanding environments.
- Fashion Industry
- Opportunity to collaborate with professionals in fashion, using their work and style as inspiration to showcase the versatility of the product.
