Gaggle of Tees was started by four friends in Brooklyn and is led by lead designers Sahar and Ashley, who are also the co-founders of dh studio. Gaggle of Tees donates 10% of the proceeds from each tee or tote to the initiative linked with that design.
Offering a collection of eclectic and hip tees and tote bags, Gaggle of Tees cleverly names their designs after the pictured animal and its corresponding collective noun, each of which is related to the non-profit that particular design supports. For example, the "Parliament of Owls" tees and totes support Charities Parliament, a UK-based non-profit that encourages engagement between citizens and their elected representatives.
Gaggle's tees and totes are designed in Brooklyn, handprinted in Queens and while the tees are printed on sweatshop-free American Apparel shirts, the totes are made from 100% recycled cotton and under fair wage and fair labor conditions.
Contact Information
Gaggle of Tees website
Why This Trend Is Growing
- Eclectic Philanthropic Fashion
- Exploring the intersection of fashion and philanthropy by offering unique designs that support non-profit initiatives.
- Naming-driven Marketing
- Using clever names and concepts related to non-profits to market products and raise awareness for important causes.
- Sustainable and Ethical Manufacturing
- Emphasizing the use of sweatshop-free materials and fair labor conditions in the production of fashion items.
Industries Being Reshaped
- Fashion
- Integrating philanthropy into fashion by creating designs and products that support non-profit initiatives.
- Marketing
- Utilizing innovative marketing techniques and naming strategies to promote products and raise awareness for charitable causes.
- Manufacturing
- Focusing on sustainable and ethical manufacturing practices in the production of fashion items.
