The G-Star SS11 campaign has actress Gemma Arterton looking more tough and modern than her roles usually allow her to be. Following in the footsteps of Liv Tyler, she brings her own unique presence and style to the shoot, making the collection seem both wearable and stunning.
Photographed by Anton Corbijn, the G-Star SS11 campaign also stars Norwegian chess Grandmaster Magnus Carlsen.
What Makes This Trend Stand Out
- Denim-based Campaigns
- Opportunity for brands to showcase their denim-based collections with unique and tough campaign designs.
- Actress-styled Campaigns
- Innovation potential for campaigns featuring actresses styled in a way that complements and highlights the collection.
- Chess-themed Campaigns
- Opportunity to include chess or other strategic elements in fashion campaigns to create a unique and memorable aesthetic.
Sectors Adopting This
- Fashion Industry
- Fashion brands can re-imagine their campaigns to include stronger, more empowering visuals that connect with their customers.
- Entertainment Industry
- Incorporating actors and actresses in fashion and lifestyle campaigns can create lasting impact and increase engagement.
- Gaming Industry
- Innovating fashion campaigns with strategic elements such as chess can provide a refreshing take on fashion advertising that can appeal to customers in the gaming industry.
