The North Face introduces the latest 'Future Proof' collection as the latest addition to the Urban Exploration Spring/Summer 2019 offerings. The capsule features a series of advanced technical elements that boast a fashionable perspective during its creative process. It is created from an angle that combats various weather conditions -- comprised of clean-cut lines and minimalistic designs, the seasonal pieces are great for seamless layering.
One of the standout items is the 'DryVent Urban McMurdo' jacket, constructed using 'DryVent' fabric materials. The use of this enables the clothing item to be breathable, yet waterproof and windproof. The jacket is available in two colorway options of either navy blue or neutral khaki, and it features components such as numerous pockets and multiple zipper openings.
What's Driving This Trend
- Technical Fashion
- The combination of advanced technical elements with fashionable designs creates disruption in the fashion industry.
- Weatherproof Clothing
- The rise of clothing and outerwear that is designed to combat various weather conditions presents new opportunities for innovation in the apparel industry.
- Minimalistic Design
- The trend towards minimalistic design is a disruptive opportunity for designers to create functional yet stylish clothing and outerwear.
Who This Affects Most
- Fashion Industry
- The North Face's Future Proof collection combines technical fabrics and fashionable designs that could inspire innovation in the high-end fashion industry.
- Outdoor Apparel Industry
- The construction and design of the North Face's unique DryVent jacket highlights new opportunities in the growing outdoor apparel industry.
- Sportswear Industry
- The technical aspects of the Future Proof collection, such as breathable yet waterproof and windproof materials and seamless layering potential, could inspire disruptive innovation in the sportswear industry.
