Casual Camo Jackets

FUTURA LABORATORIES and Descente Combine to Make Army Inspired Fashion

The SS11 Collection from FUTURA LABORATORIES and Descente features a series of items that sport a wicked camouflage print. The line contains wind jackets, shorts and polo shirts that are plastered with either the Woodland camouflage or City camouflage.

The garments in the FUTURA LABORATORIES and Descente SS11 Collection are awesome pieces of street-wear that are ready to go on rough and tough adventures throughout the concrete jungle. They exemplify a sporty style with a fashion mindset, all wrapped up in an army-inspired line.

Camouflage Fashion
The increasing popularity of camouflage fashion presents opportunities for clothing brands to incorporate army-inspired designs into their upcoming collections.
Streetwear Trend
Streetwear trends continue to gain traction with consumers, providing an avenue for brands to create edgy and fashion-forward clothing lines.
Outdoor-themed Clothing
Outdoor-themed clothing has the potential to disrupt the fashion industry by tapping into the growing interest in adventure and exploration.

Who This Affects Most

Fashion
The fashion industry can leverage the popularity of army-inspired designs to create unique collections that appeal to a wider audience.
Sportswear
The SS11 Collection from FUTURA LABORATORIES and Descente showcases the potential for the sportswear industry to incorporate outdoor-themed designs into their apparel lines.
Streetwear
The trend of streetwear and edgy fashion can be integrated with outdoor-themed designs to create a new and exciting subculture in the fashion industry.
SCORE
2.9 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 56%
Activity 22%
Freshness 8%