Child-Painted Furnishings

Lucas Maassen Employs His Sons for ‘Furniture Factory' Proje

Dutch artist Lucas Maassen has put his three young sons to work on his ‘Furniture Factory’ project. This might be astonishing at first, but you’ll be relieved to know that Maassen has followed all Dutch child labor laws and even had his sons sign professional employment contracts.

The Furniture Factory project features the work of 9-year-old Thijme and Julian and Maris, both of whom are 7 years old. They work only two hours per week with a 15-minute break in between. This is in compliance with Dutch child labor laws, which dictates that children can work a maximum of three hours per week. Maasen wanted his sons to work on the project so that they could apply their “amateur painting skills,” as PSFK puts it, to give each of the collection’s handmade furniture pieces an interesting finish.

For each furniture piece they complete, Thijme, Julian and Maris are each paid 1 Euro. They also get employe benefits including 12 vacation days annually.

Child-created Art
More companies may start employing children to create authentic and unique decor as a way to reduce costs and create unique products.
Family Workforce
By involving family members as temporary employees, companies can ensure a shared vision and lower labor costs for their work projects.
Child-employment Contracts
Employment contracts for children could become a norm as the interest in involving young family members in small projects increases to build their skills.

Industries Being Reshaped

Furniture
Artists, designers, and manufacturers can utilize children's creativity to hand paint furniture pieces and diversify their collections by offering one-of-a-kind pieces.
Crafts
Companies and hobbyists can recruit children's artistry to create distinctive decor items and expand their product portfolio with affordable labor costs and unique creations.
Education
Involving children in work projects can be an effective learning experience and a chance for practical application of their skills, building their confidence and connections within working relationships.
SCORE
3.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen X
  • Gen Z (primary audience)
  • Gen Alpha (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 49%
Activity 47%
Freshness 8%