Crumbl is ushering in the official start of summer with the debut of several tasty new treats, including the new Funnel Cake Cookie, Chocolate Strawberry Cup, and Dubai-Style Chocolate Strawberry Cup.
If you're a fan of classic amusement park treats, you'll love Crumbl's new Funnel Cake Cookie. This buttery cookie is served warm and made with a delicious combination of condensed milk and cookie crumbs. The whole thing is then topped with a buttery glaze and a dusting of powdered sugar, just like actual funnel cake.
However, if something a little lighter is up your alley, the new Chocolate Strawberry Cup or Dubai-Style Chocolate Strawberry Cup, may be a better fit. Both feature layers of ripe strawberries and milk chocolate. The Dubai-Style cup also includes pistachio cream and toasted kataifi.
All three of Crumbl's new treats are available from June 22 through until June 27, 2026.
Image Credit: Crumbl
What Makes This Trend Stand Out
- Carnival-inspired Desserts
- Classic fairground flavors are being reimagined as premium bakery items, creating whitespace for nostalgic limited-time products with broad seasonal appeal.
- Limited-time Treat Drops
- Short availability windows are turning dessert launches into event-based purchases, supporting repeat visits and social sharing around rotating menus.
- Global Flavor Mashups
- Regional dessert influences such as Dubai-style chocolate, pistachio cream, and kataifi are adding novelty to familiar formats and expanding premium indulgence cues.
Sectors Adopting This
- Specialty Bakery
- Warm, highly decorated cookies and layered dessert cups show how bakeries can differentiate through sensory formats, theatrical toppings, and flavor storytelling.
- Quick-service Restaurants
- Dessert-focused chains are using seasonal innovation to drive traffic beyond core meal occasions and compete for impulse purchases.
- Confectionery Retail
- Chocolate, fruit, and textured inclusions are moving into portable cup-based desserts, reflecting opportunities for packaged indulgences inspired by fresh bakery experiences.
