Shiseido's 'Full Lash Serum' Facilitates the Growth of Healthy Hair
Riley von Niessen — January 24, 2018 — Fashion
Shiseido, a multinational personal care brand that's based out of Tokyo, Japan, offers a 'Full Lash Serum' that provides those with thin and short lashes with a powerful formula that increases density and length.
The product quickly became a bestseller amongst Asian markets, due to its hydrating and powerful effects that soak into the hair and skin to hydrate and nourish. The active ingredient in the innovative formula is arginine, an amino acid that improves bloodflow and is used in the biosynthesis of proteins.
To use the Full Lash Serum, one simply uses the small applicator to the coat the lashes, or areas of the brows they'd like to grow out, in the morning and night after they've completed their usual skincare routine.
The product quickly became a bestseller amongst Asian markets, due to its hydrating and powerful effects that soak into the hair and skin to hydrate and nourish. The active ingredient in the innovative formula is arginine, an amino acid that improves bloodflow and is used in the biosynthesis of proteins.
To use the Full Lash Serum, one simply uses the small applicator to the coat the lashes, or areas of the brows they'd like to grow out, in the morning and night after they've completed their usual skincare routine.
Trend Themes
1. Lash Serums with Arginine - The use of arginine in lash serums is a growing trend, offering consumers a powerful and innovative formula for growing healthy and long lashes.
2. Natural Ingredients in Personal Care - Personal care brands are embracing natural ingredients in their products, offering consumers healthier and more sustainable options.
3. Multi-use Beauty Products - Consumers are becoming more interested in multi-use beauty products, such as lash serums that can also be used on eyebrows for a more efficient beauty routine.
Industry Implications
1. Beauty and Personal Care - Industry leaders in beauty and personal care are embracing innovative ingredients and products, offering consumers new and exciting options for their beauty routines.
2. Health and Wellness - The trend towards natural ingredients in personal care products aligns with the larger health and wellness trend, offering consumers products that not only make them look better but also feel better about their choices.
3. E-commerce - The popularity of multi-use beauty products, including lash serums, lends itself to the e-commerce industry as consumers look for convenient and affordable shopping options.
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