Photographer Leigh Keily captures Jon Magazine's latest editorial that features heavy beard grooming. The image series boasts styling by David Bartlett and is an homage to sea captain and lumberjack looks. With the revived popularity of heavy beard grooming, its no surprise that NYC hipsters are getting beard transplants just to resemble some of the models in this shoot.
Gracing Jon Magazine's latest issue, this striking editorial boasts full grooming and cozy menswear looks that complement its masculine model cast. The guys also sport faux frost cosmetics resembling snowflakes that would land on their face when they are spending time outdoors.
Jon Magazine's 'The Big Chill' editorial brings back the beard and proves that clean shaven looks are a thing of the past.
Why This Trend Is Growing
- Heavy Beard Grooming
- Opportunity for the beauty industry to develop innovative grooming products and services for men.
- Faux Frost Cosmetics
- Opportunity for the cosmetics industry to create new winter-inspired makeup trends and products.
- Masculine Menswear
- Opportunity for the fashion industry to design and market cozy, masculine clothing styles.
Industries Being Reshaped
- Beauty
- Opportunity for beauty salons and grooming businesses to offer specialized beard grooming services.
- Cosmetics
- Opportunity for cosmetic brands to launch a line of winter-inspired makeup products.
- Fashion
- Opportunity for fashion designers and retailers to capitalize on the trend by offering a range of cozy menswear options.
