Nike's Air Max 90 Terrascape sneaker model gets a brand new tonal update with the Fuel Orange colorway design arriving this season. It boasts a sustainable mindset as it features recycled materials throughout the shoe's construction.
The new model sees pearl white in the form of mesh material that makes up the upper before it is coated with an orange grid patterning. 'Hot Curry' and 'Fuel Orange' are seen paneling throughout the shoe at the heel and the eyestays. Branding details are bright and bold, with the largely sized Swoosh in nylon making up the sidewalls, extending as far out to the heel tab. Branding details of the shoe can be seen at the tongue tab and it all sits on top of the Crater Foam outsole.
Image Credit: Nike
Why This Trend Is Growing
- Sustainable Footwear
- There is an opportunity for shoe companies to use more recycled materials in their products to appeal to consumers' growing eco-consciousness.
- Bright and Bold Branding
- Shoe makers can incorporate bold and bright branding to make their products more recognizable and desirable.
- Grid Patterning
- The use of grid patterns in shoe design is a trend that can be incorporated into other products to add visual interest.
Industries Being Reshaped
- Footwear Industry
- Companies in the footwear industry can innovate by using more recycled materials and incorporating bold branding in their products.
- Sustainable Industry
- There is an opportunity for companies in the sustainable industry to partner with footwear companies to produce more eco-friendly products.
- Design Industry
- Companies in the design industry can incorporate grid patterning into their products to add visual interest and appeal to consumers.
