The new FTP Spring/Summer 2019 collection follows the same theme as the rebellious streetwear imprint usually follows. It has strong graphics and a language that goes against the system -- the name of the imprint also stands for 'Fuck the Population.'
In terms of the silhouettes, it boasts traditional streetwear shapes, delivering hoodies, tees, jackets, and a selection of accessories for the season. The FTP branding is also prominent throughout the entire range, with the additional details of checker pattern and stripe designs. It also takes on its own iteration of some iconic motifs including the Polo bear and the MLB World Series Champion top. Some of the standout items in the range spotlight the color-blocking leather jacket and the "666" varsity jacket.
The FTP Spring/Summer 2019 Capsule Focuses on Bold Graphics
1. Bold Graphic Streetwear - Opportunity for disruptive innovation: Create a platform that allows consumers to personalize and customize bold graphic streetwear designs.
2. Rebellious Fashion Imprints - Opportunity for disruptive innovation: Develop a subscription service that curates rebellious fashion imprints and delivers them to subscribers on a regular basis.
3. Iconic Motif Revivals - Opportunity for disruptive innovation: Collaborate with iconic brands to revive and reinterpret their classic motifs in new and unique ways.
1. Fashion E-commerce - Opportunity for disruptive innovation: Utilize AI and machine learning to enhance the online shopping experience, providing personalized recommendations for rebellious streetwear.
2. Subscription Boxes - Opportunity for disruptive innovation: Create a subscription box service specifically targeting rebellious streetwear enthusiasts, offering curated items from various brands.
3. Fashion Collaborations - Opportunity for disruptive innovation: Facilitate collaborations between established fashion brands and streetwear imprints, bringing together traditional and rebellious styles.