The FTC SS11 lookbook is action-packed showcasing a brilliant collection that celebrates the brand's 25th anniversary. The Spring/Summer 2011 line has is geared towards skateboarding and cycling apparel.
Shot in Barcelona, the FTC SS11 lookbook has a stellar setting. With appearances from local professional athletes, the brand really knows how to appeal to their target market. The collection is perfect for cruising the streets during the warm summer months.
Implications - FTC dresses their models in bright plaid shirts, super-dark denim, stylish t-shirts and comfy sweaters. The collection is great for athletes because the clothing is easy to move around in. Accessories within the collection include a range of hats that go well with a stellar skateboard attitude. FTC makes sure that you look good while showing off your skills on and off your skateboard.