Evergreen is making it easier than ever for consumers to squeeze some extra protein into their breakfast with its new line of frozen protein waffles.
Just as the name suggests, the new frozen protein waffles pair the company's homestyle flavor with 10 grams of protein per serving (which comes primarily from Greek yogurt and eggs). The waffles are also made with avocado oil and use maple syrup as a natural sweetener. As Emily Groden, Evergreen's Founder and Chief Executive Officer, explains, "When we set out to create a protein line, we knew we wanted to do it differently. We chose to get our protein from Greek yogurt and egg whites because they’re recognizable ingredients we’d feel good about serving our own kids.”
The new frozen protein waffles are available from Kroger and ShopRite locations nationwide.
Image Credit: Evergreen
Key Themes Behind This Trend
- Protein-enhanced Breakfasts
- Everyday morning staples are being reformulated with meaningful protein content, creating room for brands to merge convenience, nutrition, and familiar comfort foods.
- Recognizable Ingredient Nutrition
- Protein sourced from Greek yogurt, eggs, and other household ingredients reflects growing demand for functional foods that feel transparent and family-friendly.
- Better-for-you Frozen Foods
- Frozen products with natural sweeteners, premium oils, and added nutrition signal a shift in the freezer aisle toward health-conscious convenience.
Where This Applies
- Frozen Foods
- The category is evolving beyond traditional convenience by incorporating wellness attributes that appeal to busy shoppers seeking nutritious ready-to-heat meals.
- Breakfast Foods
- Waffles, pancakes, and other breakfast formats are becoming platforms for functional upgrades that support protein intake without changing eating routines.
- Grocery Retail
- National retailer distribution for niche better-for-you products highlights expanding shelf space for health-forward frozen options in mainstream supermarkets.
