The trüfrü Frozen Fruit Snack Range is Arriving in the UK
Michael Hemsworth — March 12, 2024 — Lifestyle
References: trufru & grocerytrader
The trüfrü frozen fruit snack range is being launched by the brand into the UK market to provide consumers with a permissible indulgence dessert option that's positioned well ahead of the busy warm weather seasons.
The brand is launching the products in three flavors including Raspberries in White & Dark Chocolate, Strawberries in White & Milk Chocolate and Pina Colada Pineapple in White Chocolate & Coconut. The products are available now at 650 Tesco locations where shoppers can pick up 227-gram bags for £5 each. The snack comes in at 92-calories or less per serving to make it perfect for satisfying cravings in a health and lifestyle-conscious way.
General Manager Carrie Martin commented on the arrival of the trüfrü frozen fruit snack range into the UK market saying, "trüfrü tastes like real indulgence and fulfils a permissible need that we know consumers are looking for in the frozen category. We are excited to be able to bring innovative snacking solutions at pace from the US to UK consumers, in a way that nurtures this fantastic founder-led brand with the scale and capabilities of Mars.”
The brand is launching the products in three flavors including Raspberries in White & Dark Chocolate, Strawberries in White & Milk Chocolate and Pina Colada Pineapple in White Chocolate & Coconut. The products are available now at 650 Tesco locations where shoppers can pick up 227-gram bags for £5 each. The snack comes in at 92-calories or less per serving to make it perfect for satisfying cravings in a health and lifestyle-conscious way.
General Manager Carrie Martin commented on the arrival of the trüfrü frozen fruit snack range into the UK market saying, "trüfrü tastes like real indulgence and fulfils a permissible need that we know consumers are looking for in the frozen category. We are excited to be able to bring innovative snacking solutions at pace from the US to UK consumers, in a way that nurtures this fantastic founder-led brand with the scale and capabilities of Mars.”
Trend Themes
1. Permissible Indulgence Desserts - Exploring guilt-free frozen fruit snacks as a permissible indulgence dessert option positioned for warm weather seasons.
2. Low-calorie Frozen Treats - Innovating frozen fruit snacks with 92-calories or less per serving for health and lifestyle-conscious consumers.
3. Founder-led Brand Expansion - Bringing innovative snacking solutions at pace from the US to UK consumers to nurture founder-led brands with global capabilities.
Industry Implications
1. Frozen Food Industry - Opportunity for the frozen food industry to tap into the demand for guilt-free and low-calorie frozen fruit snack innovations.
2. Grocery Retail Industry - Incorporating permissible indulgence dessert options like trüfrü into grocery retail locations to cater to health-conscious consumers.
3. Food Innovation Sector - Leveraging founder-led brand expansion strategies to introduce disruptive frozen fruit snack offerings and meet evolving consumer demands.
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