Kengo Kuma and Team Design From the Coastline We Progress
Amy Duong — May 22, 2025 — Art & Design
References: kkaa.co.jp & insideoutside.nl
Architecture firm Kengo Kuma and Associates has worked on the From the Coastline We Progress pavilion. This is defined by a white fabric which carefully draped over a scalloped timber structure made for the Qatar Pavilion taking place at the Expo 2025 Osaka. It features an exhibition that is designed by Dutch design firm AMO and it all features influence from traditional sailing boats.
AMO director Samir Bantal spoke more on the design project, "We chose to tell the story of Qatar through its coastline: the place where people who visited the country would first set foot on land, and from where people departed for either pearling or fishing. Ninety-nine per cent of Qatar's people live, work, and recreate along the coastline. It's where its main infrastructure of economy, culture, and preservation takes place."
Image Credit: Iwan Baan
AMO director Samir Bantal spoke more on the design project, "We chose to tell the story of Qatar through its coastline: the place where people who visited the country would first set foot on land, and from where people departed for either pearling or fishing. Ninety-nine per cent of Qatar's people live, work, and recreate along the coastline. It's where its main infrastructure of economy, culture, and preservation takes place."
Image Credit: Iwan Baan
Trend Themes
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Sustainable Architecture — The use of carefully draped white fabric over a timber structure in pavilions illustrates a shift towards sustainable and eco-friendly architectural practices.
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Cultural Storytelling in Design — Incorporating elements such as traditional sailing boats into architectural designs highlights an emerging trend of storytelling through cultural and historical influences.
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Experiential Exhibition Spaces — The creation of immersive exhibitions that reflect local heritage showcases a growing trend in developing engaging and culturally enriched visitor experiences.
Industry Implications
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Exhibition Design — Designing immersive spaces with cultural narratives presents new avenues for innovation within the exhibition design industry.
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Sustainable Materials Manufacturing — The demand for eco-friendly materials in groundbreaking architectural designs is driving transformation within the materials manufacturing sector.
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Cultural Tourism — Increased interest in architecture that reflects local heritage and stories is sparking growth in the cultural tourism industry.
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