Berlin-based fashion label FRISUR recently unveiled their Fall/Winter 2014 lookbook. The brand blends classic German design with Scandinavian minimalism to create practical looks for both sexes.
When looking at the label's menswear line, clean and simple lines come to mind. Practical wardrobe picks take center stage in the catalog that includes collared shirts, lightweight knits and versatile trousers. These wearable pieces are showcased alongside high-performance outerwear garments and suited looks that are easy to incorporate into one's existing wardrobe.
FRISUR's Fall/Winter 2014 collection takes inspiration from the Christian story of Adam and Eve. Mixing vivid colors with a black-and-white foundation, the collection is all about subtlety and comfort. All of the label's collections are designed in Berlin and produced in Germany and Portugal.
What's Driving This Trend
- Scandinavian Minimalism in Fashion
- Disruptive innovation opportunity: Incorporating clean and simple lines with practical designs in fashion to create versatile and wearable garments.
- Practical Wardrobe Picks
- Disruptive innovation opportunity: Developing functional and versatile clothing pieces that can easily be incorporated into existing wardrobes.
- High-performance Outerwear
- Disruptive innovation opportunity: Creating outerwear garments that combine style and functionality for various weather conditions.
Who This Affects Most
- Fashion
- Disruptive innovation opportunity: Introducing German and Scandinavian design influences to the fashion industry, focusing on minimalism and practicality.
- Clothing Manufacturing
- Disruptive innovation opportunity: Developing efficient and sustainable production processes in Germany and Portugal for fashion brands.
- Retail
- Disruptive innovation opportunity: Curating and promoting versatile clothing collections that offer practicality and comfort to customers.
