Friends with Animals' FW 20 Line Was Inspired by the Outdoors
Ellen Smith — October 3, 2020 — Fashion
References: friendswithanimals.online & hypebae
Friends with Animals' FW 20 line is filled with summer camp motifs having drawn inspiration from the founder's memories of outdoor Canadian summers.
Both sentimental and nostalgic, this line pulls heavily from the founder's imagination. The Vancouver-born brand stays true to its roots with plenty of outdoor essentials that add a grownup approach to some classic piece from 90s kids' childhoods. Some of the standout pieces include a denim letterman jacket with patchwork and branding to appear reminiscent of a school sports team, a flower-printed bucket hat, high socks, and many more.
A dreamy editorial accompanies the line, featuring adults in summer camp-like scenarios. Friends with Animals' FW 20 line is available to shop online.
Image Credit: Friends with Animals
Both sentimental and nostalgic, this line pulls heavily from the founder's imagination. The Vancouver-born brand stays true to its roots with plenty of outdoor essentials that add a grownup approach to some classic piece from 90s kids' childhoods. Some of the standout pieces include a denim letterman jacket with patchwork and branding to appear reminiscent of a school sports team, a flower-printed bucket hat, high socks, and many more.
A dreamy editorial accompanies the line, featuring adults in summer camp-like scenarios. Friends with Animals' FW 20 line is available to shop online.
Image Credit: Friends with Animals
Trend Themes
1. Summer Camp-inspired Clothing - Disruptive innovation opportunity: Create a line of clothing that combines the nostalgia of summer camp with modern fashion trends to appeal to consumers seeking unique and playful styles.
2. Nostalgic Fashion - Disruptive innovation opportunity: Develop a clothing line that taps into childhood memories and vintage aesthetics to create a sense of nostalgia for consumers seeking a throwback style.
3. Outdoor-themed Fashion - Disruptive innovation opportunity: Design a fashion line that incorporates elements of the outdoors, such as camper motifs, hiking-inspired prints, and camping gear-inspired accessories, to cater to individuals passionate about nature and adventure.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Explore the potential of collaborating with outdoor brands or incorporating outdoor-inspired designs into existing fashion lines to appeal to a broader audience seeking unique and nature-inspired clothing options.
2. Retail - Disruptive innovation opportunity: Establish pop-up stores or dedicated sections within retail stores that specifically showcase summer camp-inspired clothing lines to attract customers looking for niche and distinctive fashion items.
3. Photography - Disruptive innovation opportunity: Offer specialized photography services that capture summer camp-like scenarios and nostalgic aesthetics, catering to brands and individuals seeking creative visuals for promotional purposes.
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