Swanky Frieda & Nellie Friendship Bracelets

 - Jan 17, 2011   Updated: Jun 16 2011
References: friedaandnellie & nylonmag
The Frieda & Nellie friendship bracelets combine vintage costume jewelry with summer-camp crafts. Best friends and creators Stacy Herzog and Sarah Reid first began these nostalgic designs by pairing their own heirloom pieces with intricately knotted handmade bracelets.

Their sophisticated line of jewelry uses colorful cotton embroidery creations wound through rescued rhinestone links.

Check out the gallery to see more of these one-of-a-kind Frieda & Nellie friendship bracelets.

Implications - One of the strongest ways a company can enhance a consumer's connection to a product is by revealing an elaborate or personal back story in the product's creation. By humanizing the designers or the influence behind the commodity, a company provides the consumer with an immediate intimate connection to the product.