Fridge Raiders created a 40g version of its Cheese & Nut Combos collection of snacks to be a single serve portion for easy portability. The packable snacks are suitable to a busy lifestyle and match the increasing demand of consumers looking for alternative healthy snacks. The brand found that a good potion of adults and teens view snacking as a good source to advance their nutritional consumption.
The latest Peri-Peri Cheese and Nuts combo hits the market to bring forth more exciting flavor profiles to its selection. Brand Manager at Fridge Raiders, Julia May, states that “our move to a convenient, single serve format for our popular Cheese & Nut Combos will help retailers to really tap into this healthy on-the-go snacking moment, as well as encouraging more shoppers to pick up a pack and trial the range.
Image Credit: Fridge Raiders
Key Themes Behind This Trend
- Packable Snacks
- The demand for easy-to-carry snacks is constantly rising, providing an opportunity for companies to create new packable snacks that cater to busy lifestyles and offer various health benefits.
- Alternative Healthy Snacks
- The search for healthier snack options is increasing, offering brands an opportunity to develop new snack options that are both healthy and delicious.
- Exciting Flavor Profiles
- Consumers are looking for unique and exciting flavors, providing brands with an opportunity to create new flavor combinations and stand out in the crowded snack market.
Where This Applies
- Healthy Snacks
- The growing demand for healthier snack options presents an opportunity for companies to produce more nutritious snack products that cater to consumers' dietary needs.
- Convenience Store
- Convenience stores can capitalize on the trend towards packable snacks by stocking up on easy-to-carry options that cater to consumers on the go.
- Nutrition and Wellness
- The trend towards alternative, healthy snack options can provide opportunities for nutrition and wellness industries to create new nutritional products that meet consumers' needs and preferences.
