The FREIKNOCK FW18 Collection Delivers Dramatic Outdoor Pieces
South Korean fashion label FREIKNOCK kicked off Amazon Tokyo Fashion Week recently with its seasonal goods for Fall/Winter 2018. The label's wide range of unique outerwear pieces captivated the attention of many at the show with items featuring exaggerated cut details and simplistic typography accents. FREIKNOCK explored different silhouettes by re-imagining jackets and coats by giving them a new form and billowy wide structures.
The new FREIKNOCK Fall/Winter 2018 collection delivers a plethora of weather-ready goods, including wide-legged trousers, belts, jackets, accessories, sweaters and a range of bags. There were also details such as stripe accents and patterned textiles to make the whole collection pop more as a whole, giving it an emphasized flair for the colder seasons.
The new FREIKNOCK Fall/Winter 2018 collection delivers a plethora of weather-ready goods, including wide-legged trousers, belts, jackets, accessories, sweaters and a range of bags. There were also details such as stripe accents and patterned textiles to make the whole collection pop more as a whole, giving it an emphasized flair for the colder seasons.
Trend Themes
1. Exaggerated Winter Outerwear - Designing outerwear with exaggerated cut details and simplistic typography accents presents disruptive innovation opportunities for fashion brands.
2. Reimagined Silhouettes - Exploring new forms and billowy wide structures for jackets and coats offers disruptive innovation opportunities for designers to redefine traditional winter fashion.
3. Emphasized Flair - Adding stripe accents and patterned textiles to winter collections allows brands to create a unique and eye-catching aesthetic, opening disruptive innovation opportunities in the fashion industry.
Industry Implications
1. Fashion - Innovations in exaggerated winter outerwear can create new business opportunities for fashion brands.
2. Design - Reimagining silhouettes in winter fashion opens up disruptive innovation opportunities for designers and fashion labels.
3. Textile - Developing new patterned textiles for winter fashion collections presents disruptive innovation opportunities for the textile industry.
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