The Freecity Supershop Supermat is a Mecca for Free-Spirited Shoppers
Francis Tiangson — January 22, 2011 — Fashion
References: freecitysupershop & coolhunting
The Freecity Supershop Supermät, known for its free organic orange juice and stellar silk-screen printed t-shirts, has up-rooted and relocated to Hollywood. The new store, which is 3,000 square feet, is full of locally sourced goods, making it a shop that caters to the people in its community.
The things you can find in the Freecity Supershop include vintage bikes, freshly baked bread and superb clothing. I think the world needs a lot more fun-loving shops like this one to satisfy all shoppers!
The things you can find in the Freecity Supershop include vintage bikes, freshly baked bread and superb clothing. I think the world needs a lot more fun-loving shops like this one to satisfy all shoppers!
Trend Themes
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Locally-sourced Retail — The trend of locally-sourced retail stores that cater to the people in their community creates opportunities for disruption in the retail and food industries.
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Free-spirited Branding — The trend of free-spirited branding and silk-screen printing offers opportunities for disruption in the fashion and design industries.
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Community-focused Shopping — An increased focus on community in retail locations offers opportunities for disruption in the retail industry as a whole.
Industry Implications
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Retail — Locally-sourced retail and community-focused shopping are disrupting the traditional retail model.
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Food — Locally-sourced retail stores that offer freshly baked goods are disrupting traditional grocery store models.
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Fashion — The trend of free-spirited branding and silk-screen printing is disrupting traditional fashion branding and design processes.
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