Light Tonal Alpine Footwear

OAMC Introduces Four Colorways of the Free Solo Sneakers

OAMC prepares for the Fall/Winter 2020 season with brand new colorways of the signature Free Solo sneaker silhouette. The latest update features four new tonal options in 'Light Pink,' 'Bordeaux,' 'Black,' and 'Natural White.' The minimal updates are met with a dramatic silhouette spotlighted by the detailed midsole foundation for a bold look.

The upper is made from a smooth premium full-grain Italian leather that is punctuated with top-stitching details. It is further accented with debossing details at the back quarter. It reads "OAMC," "[DIRECT]” and “SELF-ENCLOSED AESTHETIC SYSTEM.” Additional details of the sneakers include tonal laces and a thin mudguard to deliver weatherized elements. This sits on top of an articulated midsole foundation that gives it a slightly elevated heel.

Image Credit: OAMC

Minimal Tonal Updates
The trend of minimal tonal updates in footwear provides an opportunity for brands to create sleek and sophisticated designs.
Premium Full-grain Leather
The trend of using premium full-grain leather in footwear allows for durable and luxurious products that cater to the demand for high-quality materials.
Weatherized Elements
The trend of incorporating weatherized elements into sneakers presents an opportunity for brands to address the needs of consumers who prioritize functionality and style in all weather conditions.

Industries Being Reshaped

Footwear
The footwear industry can capitalize on the trend of minimal tonal updates by creating new designs that appeal to fashion-conscious consumers.
Luxury Goods
The luxury goods industry can leverage the trend of using premium full-grain leather to create high-end footwear products that cater to discerning consumers.
Outdoor Apparel
The outdoor apparel industry can embrace the trend of incorporating weatherized elements into footwear to offer customers practical and stylish options for outdoor activities.
SCORE
2.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 57%
Activity 20%
Freshness 9%

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