As the United States prepares to make history tomorrow with the inauguration of Barack Obama as president, many are looking for the proper way to commemorate this momentous occasion. With the current economic climate, however, few have the spending money to do so.
FreeObamaCards.com is the answer. For a nominal shipping fee ($4 for one set, $8 for three sets) - you can obtain your own memento. The limited edition, five-card collector set comes with info and trivia on the back of the cards. What's the catch? Aside from the small shipping fee, I haven't found one yet.
Key Themes Behind This Trend
- Limited Edition Souvenirs
- Opportunity to disrupt the traditional collector's items market by offering limited edition souvenirs for free or at a nominal fee.
- Affordable Commemorative Items
- Opportunity to provide affordable commemorative items that allow individuals to celebrate special occasions without breaking the bank.
- Direct-to-consumer Marketing
- Opportunity to leverage direct-to-consumer marketing strategies to sell low-cost or free souvenirs and collectibles.
Where This Applies
- Collectibles
- Disruptive innovation opportunity in the collectibles industry by offering limited edition souvenirs at an affordable price or for free.
- E-commerce
- Disruptive innovation opportunity in the e-commerce industry by creating a platform to distribute and sell low-cost or free commemorative items directly to consumers.
- Marketing and Advertising
- Disruptive innovation opportunity in the marketing and advertising industry by leveraging direct-to-consumer marketing strategies to promote and sell affordable souvenirs and memorabilia.
