adidas introduces a newly updated iteration of the Free Hiker 2 silhouettes as a part of the United by Summits campaign. To launch the new design, adidas TERREX presents the My Summits initiative that invited individuals and groups to apply to have their own adventure of reaching a summit supported by adidas.
The silhouette has updated details including the sock-like fit and has an upper made from yarn that is sustainably made from at least 50% Parley Ocean Plastic. Additional details include the full-length BOOST midsole base and the rubber Continental outsole. It also features the optional GORE-TEX colorways. In total, there are two standard men's and women's sizing options and the addition of one men's GORE-TEX option.
Image Credit: adidas
Why This Trend Is Growing
- Sustainable Hiking Shoes
- New hiking shoe design made from sustainable materials, potentially disrupting outdoor recreational equipment industry.
- Adventure-based Marketing Campaigns
- Adidas TERREX's My Summits initiative demonstrates potential for companies to innovate marketing strategies by incorporating outdoor adventure experiences.
- Innovative Footwear Technology
- Adidas's updated Free Hiker 2 design showcases potential for performance-based footwear to disrupt athletic apparel and equipment industry.
Industries Being Reshaped
- Athletic Footwear
- Adidas's updated Free Hiker 2 design showcases potential for performance-based footwear to disrupt athletic apparel and equipment industry.
- Outdoor Recreation Equipment
- New hiking shoe design made from sustainable materials, potentially disrupting outdoor recreational equipment industry.
- Marketing and Advertising
- Adidas TERREX's My Summits initiative demonstrates potential for companies to innovate marketing strategies by incorporating outdoor adventure experiences.
