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Fraqbois and New Balance Team Up for 50s-Style Sneakers

 - Aug 17, 2009   Updated: Jul 20 2011
References: newbalance & hypebeast
When Japanese brand Frapbois collaborated with New Balance to create an athletic shoe, the result was quite cutesy and surprising.

Covered in dots, a combination of black with white dots and white with black dots, the Fraqbois and New Balance kicks remind me of the 1950s and swing dancing and that whole bygone era.

Retailing for about $155 U.S., the Fraqbois and New Balance kicks are a fun alternative to the typical runner.

Implications - Stylistically, they offer the color and action that most New Balance kicks eschew. And that is exactly why partnership's like this are so beneficial for major corporations. New Balance keeps their top athletic shoe aesthetic and matches it with Japanese streetwear swag. It's a match made in heaven.