Frank's Red Hot Tapped David Dobrik and Eli Manning
Ellen Smith — February 5, 2021 — Pop Culture
Even without an official Super Bowl ad, Frank's Red Hot was able to generate buzz for its brand with a viral moment featuring YouTuber David Dobrik and former New York Giants quarterback Eli Manning.
The challenge started on Twitter, with Manning challenging Dobrik to a Frank's Red Hot challenge for charity. The pair claimed that if the post received 100,000 tweets using the hashtag, Dobrik would let Manning dump a bucket of the spicy sauce over him. Of course, the post went viral, prompting a hilarious video that features Dobrik standing under a giant bottle of Frank's.
The clever social campaign drove engagement, while offering a more literal take on the brand's slogan of "I put that shit on everything"
Image Credit: Frank’s RedHot
The challenge started on Twitter, with Manning challenging Dobrik to a Frank's Red Hot challenge for charity. The pair claimed that if the post received 100,000 tweets using the hashtag, Dobrik would let Manning dump a bucket of the spicy sauce over him. Of course, the post went viral, prompting a hilarious video that features Dobrik standing under a giant bottle of Frank's.
The clever social campaign drove engagement, while offering a more literal take on the brand's slogan of "I put that shit on everything"
Image Credit: Frank’s RedHot
Trend Themes
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Social Media Challenge Marketing — Frank's Red Hot used a social media challenge to generate buzz and engagement for their brand.
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Celebrity Endorsements — David Dobrik and Eli Manning's involvement in the challenge brought attention to the brand and could lead to further celebrity partnerships.
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Humorous Viral Campaigns — The hilarious video featuring David Dobrik under a giant bottle of Frank's Red Hot shows the potential for viral campaigns with a comedic spin.
Industry Implications
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Condiments — Condiment brands can utilize social media challenges and celebrity partnerships to increase brand awareness and engagement.
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Influencer Marketing — Social media influencers like David Dobrik can leverage their massive followings for brand partnerships similar to Frank's Red Hot.
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Charitable Partnerships — Frank's Red Hot's challenge for charity could inspire other brands to create similar campaigns and support important causes while increasing brand visibility.
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