For those with an appreciation for high-fashion, these illustrations by Swiss artist Francois Berthoud are sure to be a sweet treat. Not only are each of these illustrations saturated to the max with amazing colors, but they are a couture look at timeless women's fashion.
A look through these fashion depictions may have you seeing a resemblance between the work of Francois Berthoud and pop art, as each of these couture images appear cartoon-like. With magazines like Vogue Italia and Italian Vogue Pelle featuring his work, you know Francois Berthoud has a spot-on eye for fashion.
Implications - These fashion illustrations represent a movement toward a more saturated, colorful look at fashion, which consumers have been highly receptive to. Using pop art within product packaging and displays is an excellent way for companies to catch consumer's eyes.