The 'Framed: Who Are You? chart, created by Reading Glasses Shopper, gives a hilarious run-through of what people may make of one's choice of spectacles.
From hipster to artist and everywhere in between, the chart is a hilarious (albeit stereotype-based) take on the personalities behind these popular styles. The guide is extremely straightforward and contains little text apart from a short title for each pair. Minimalist and exceptionally well-designed with wonderfully whimsy graphics, the chart is a pleasure to look at and even more fun to read. The scheme of the graph is extremely subtle, featuring a muted background with popping (but not overwhelming) colored glasses.
Referencing multiple cultural trends and icons, this graph is intriguing regardless of whether a reader is in the market for a new pair of glasses.
What's Driving This Trend
- Eyewear Stereotyping
- The trend of humorously stereotyping personalities based on eyewear choices presents an opportunity for companies to create personalized marketing campaigns.
- Minimalist Design
- The trend of subtle and well-designed infographics presents an opportunity for companies to visually communicate complex information in a simple and visually appealing way.
- Whimsical Graphics
- The trend of using playful and whimsical graphics presents an opportunity for companies to enhance their brand identity and create more engaging content.
Who This Affects Most
- Eyewear Industry
- Companies in the eyewear industry can use this trend to create personalized marketing campaigns that connect with customers on a deeper level.
- Marketing Industry
- Marketers can leverage the minimalist design trend to create high-impact infographics that clearly communicate complex information and capture audience attention.
- Design Industry
- Designers can use the trend of playful and whimsical graphics to create visual content that stands out and creates a memorable brand identity.
