Foursquare Attribution is a new service that's being rolled out by the location discovery platform that's about more than just social check-ins.
The attribution tool is designed to measure how digital ads from the web and mobile devices are converted into real-world visits to a retail location. In order to prove the power of Attribution, Foursquare did some testing with this year's Super Bowl advertisers. In the automotive and QSR sectors, brands like Kia, Hyundai, Taco Bell and McDonald's all saw a spike in foot traffic during in-store visits.
This online-to-offline conversion tool shows some of the potential power that digital advertisements and brick-and-mortar locations have when they work together, especially to support rather than compete against either other.