Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Foursquare Attribution Tracks Foot Traffic Generated by Digital Ads

 - Feb 24, 2016
References: adweek
Foursquare Attribution is a new service that's being rolled out by the location discovery platform that's about more than just social check-ins.

The attribution tool is designed to measure how digital ads from the web and mobile devices are converted into real-world visits to a retail location. In order to prove the power of Attribution, Foursquare did some testing with this year's Super Bowl advertisers. In the automotive and QSR sectors, brands like Kia, Hyundai, Taco Bell and McDonald's all saw a spike in foot traffic during in-store visits.

This online-to-offline conversion tool shows some of the potential power that digital advertisements and brick-and-mortar locations have when they work together, especially to support rather than compete against either other.