adidas Skateboarding has introduced two new colorways to its Forum 84 ADV silhouette, which was first launched back in 1984 by designer Jacques Chassaing, and has since seen a variety of performance-driven updates that have improved its durability, comfort, and protection.
The two new hero colorways are a sleek all-black and chalk-white, which are easily paired with any look for a classic retro aesthetic. adidas Skateboarding crafts the shoes with a premium suede and leather mix, which includes a double-layered toe cap to avoid damage. A high-quality EVA midsole and a ADIPRENE molded sockliner meanwhile provide long-lasting comfort and support, making the shoes perfect for everyday wear.
The new Forum 84 ADV colorways will launch on adidas Skateboarding's web store on March 25th, and are also available for purchase through participating skate wear retailers.
Image Credit: adidas
Key Themes Behind This Trend
- Performance-driven Skate Shoes
- adidas Skateboarding updates a classic with performance-driven technology, offering opportunity for disruption in the skate shoe industry.
- Premium Materials for Skate Shoes
- Using a mix of premium suede and leather in skate shoes offers an opportunity for disruption in the materials industry.
- Classic Retro Aesthetic in Skate Shoes
- Pursuing a classic retro aesthetic in skate shoe design offers an opportunity for disruption in the fashion industry.
Where This Applies
- Skate Shoe Industry
- The skate shoe industry has room for disruptive innovation in the use of performance-driven technology and premium materials.
- Materials Industry
- The materials industry has the opportunity to disrupt the skate shoe industry with the development of new premium materials.
- Fashion Industry
- Pursuing a classic retro aesthetic in skate shoe design offers the fashion industry an opportunity for disruption.
