For Campari’s 2014 Art Labels packaging, the liqueur brand decided to do a tribute to famous Italian artist Fortunato Depero in a bottle collection titled 'Depero for Campari.' The packaging celebrates several of Depero’s famous futuristic paintings alongside the famous Campari logo.
The 'Depero for Campari' campaign is a three-part packaging series that pays tribute to Depero’s futuristic painting style that was popular during World War 2. The three Campari labels incorporate Depero’s geometric, modern and vibrant style. For example, one of the labels features a geometrically shaped yellow man with a turquoise face enjoying an aperitif of Campari against a vivid purple background. The bottles are set to hit shelves in Italy for May 2014.