The Arsenal Football Club has entered into a formal wear partnership with 424, which is a Los Angeles based company. The formal wear partnership will entail clothing designs for both players and staff members. Some of the designs were partially released, which include suits that have the Arsenal Football Club badge, as well as ties with "434" branding, and large overcoats.
The Arsenal Commercial Director, Peter Silverstone, released a statement on the new apparel partnership, "Their creative and innovative values match those of Arsenal Football Club and we look forward to collaborating with 424 to create exciting content and events to showcase their latest designs, whilst helping them reach a new audience and grow their brand internationally.”
424 is a company that has a history producing streetwear, and the organization will look to use that background to create designs for the football club.
Image Credit: Arsenal/ 424
Key Themes Behind This Trend
- Formal Sportswear Partnerships
- Collaborating with fashion companies to create formal wear designs for sports teams and players can result in unique branding opportunities and expanded consumer reach.
- Blending Streetwear with Formal Wear
- Blending streetwear with formal wear can result in unique clothing designs and expand consumer reach into multiple fashion categories.
- Innovative Brand Collaborations
- Creating partnerships between brands with similar creative and innovative values can result in exciting content and events that showcase the latest fashion designs.
Where This Applies
- Sports Apparel
- Sports apparel companies can explore partnerships with fashion companies to expand into formal wear design and branding.
- Fashion
- Fashion companies and designers can look to expand into the sports apparel industry by collaborating with sports teams and players on formal wear designs.
- Athletic Sponsorship
- Sports teams and companies alike can benefit from forming partnerships with brands outside of the sports industry for unique clothing designs and increased exposure.
