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Formal Baby Wear

Opus Adult-Inspired Clothing for Babies Include Fake Ties

— June 13, 2009 — Life-Stages
Make your baby look dapper with these creative and humorous onesies! Opus is the company behind this cute product. Their infant-wear routinely reflects adult clothing for adorable results.

The creators of Opus (Scarlett Boulting and Ryan Waller) are two Rhode Island School of Design graduates who really know how to make babies look their best.

Implications - In the same way that pet fashion has exploded in popularity and demand over the past few years, so too has the desire consumers have towards dressing up their babies in amusing and creative ways. This trend reflects that growing movement, and there are a limitless number of ways that it can be further explored, especially in the fashion industry.
Trend Themes
1. Amusing Baby Fashion - Opportunities to create innovative and humorous clothing for babies, similar to Opus, reflects the growing desire of consumers to dress up their infants in creative and entertaining ways.
2. Adult-inspired Baby Wear - Designing baby clothing that mimics adult fashion, as seen with Opus' fake ties for infants, presents opportunities for creative and unique designs that appeal to fashion-forward parents.
3. Increased Demand for Baby Fashion - The rising popularity of dressing up babies in creative and amusing outfits, as indicated by Opus' product, highlights a growing consumer demand for fashionable infant-wear.
Industry Implications
1. Fashion - Fashion industry can capitalize on the trend of formal baby wear by creating innovative and stylish clothing options for infants that mimic adult fashion trends.
2. Baby Clothing - Baby clothing industry can explore the opportunity to design amusing and creative outfits for infants, similar to Opus, to cater to the demand for entertaining baby fashion.
3. Pet Fashion - Taking inspiration from the success of pet fashion, the baby clothing industry can tap into the market of dressing up babies in amusing and creative outfits, creating a whole new category of baby fashion.
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