Handsome for more reasons than one, the Form photo series and accompanying short film is a classic depiction of youthful beauty. Boss model Reynier Shields is photographed by Steve Marais at an abandoned swimming pool in Kensington, South Africa. Director Colin O'Mara and stylist Marco Riekstins round out the creative team. The artists behind the work call it a photo story.
The use of black and white coloring ensures that the Form photo series stays classic and classy. Just like an editorial should be, Form is just as much about fashion as it is about art.
The editorial was shot for Man of the Cloth Magazine, which is a fashion blog that caters to South African men.
Key Themes Behind This Trend
- Monochromatic Editorial Design
- Digital-first publishers can disrupt the traditional fashion industry by creating visually-striking photo series and short films that fetishize the intersection of fashion and art through monochromatic editorial design.
- Abandoned Location Shoots
- Creative agencies can take advantage of this trend by organizing deserted location shoots that juxtapose models in high fashion garments in unlikely places to showcase the brand's nonconformist pieces.
- Youth-centric Advertising
- Brands can target a younger demographic by creating youthful-centric advertising that emphasizes the beauty and attractiveness of youth, using visual elements that blend fashion and art, such as the Form photo series.
Where This Applies
- Fashion
- Fashion brands can leverage the monochromatic editorial trend by creating artistic campaigns that showcase their clothing and accessories in an unconventional way, potentially captivating new customer segments.
- Photography
- Professional photographers can embrace the abandoned location trend by blending fashion and art to create shoots that showcase their creativity and impeccable skills using deserted and obscure locations to their advantage.
- Men's Lifestyle
- Men’s lifestyle publishers, like Man of the Cloth Magazine, can showcase their fashion-related content using artistic and creative forms, producing content that appeals not only to male audiences but also to art enthusiasts.
