Forgotten Skincare is a new cosmetic line that offers products for those 'forgotten' areas - the underarm and inner thigh.
This female-founded skincare brand offers clean and vegan-friendly products designed to tighten and brighten the sensitive regions that are often overlooked by the beauty industry. Its latest product is The Original Underarm Brightening Cream. This one-of-a-kind product targets all underarm sensitivities at once - from discoloration, razor burn, ingrown hairs, and harsh odors. The cream using uva ursi extract and vitamin C together to target uneven and discolored skin tones. At the same time, jojoba oil moisturizes and keeps the skin smelling fresh.
The product is available online or through Urban Outfitters. All Forgotten Skincare products are certified cruelty-free by the Leaping Bunny Program.
Image Credit: Forgotten Skincare
What's Driving This Trend
- Beauty Industry's Focus on Forgotten Areas
- Opportunities for cosmetic brands to develop products for areas of the body that have traditionally been overlooked.
- Clean and Vegan-friendly Skincare
- Increasing consumer demand for skincare products that prioritize clean and vegan-friendly ingredients.
- Multipurpose Skincare Products
- Development of products with multiple benefits that target a range of underarm sensitivities at once.
Who This Affects Most
- Cosmetics Industry
- Opportunity for cosmetic companies to expand their product line to cater to forgotten areas of the body.
- Vegan Skincare Industry
- Opportunities for vegan skincare brands to promote their products as a clean and cruelty-free alternative.
- Retail Industry
- Retailers can offer specialized products in-store or online for customers who are looking for targeted underarm and inner-thigh skincare treatments.
