Tatcha's debut body care collection, Forest Awakening Body Care, was created to awaken the senses, soothe the mind and support skin renewal. The hinoki wood-infused body wash, lotion and oil trio helps to extend the brand's trusted skincare solutions for the face to the rest of the body.
The Japanese skincare brand's Hinoki Body Milk, Hinoki Body Wash and Hinoki Body Oil was created by tapping into the expertise of Qing Li, MD an expert in forest medicine. As Dr. Li told Allure, "I've studied multiple types of trees' essential oils, and Hinoki has proven to be the most beneficial of forest oils in terms of mental and physical benefits."
The earthy, grounding aromatherapy scent is part of the multi-sensorial experience, and in the case of the scrub-like body wash, cellulose provides natural exfoliation and substitutes microbeads.
Key Themes Behind This Trend
- Multi-sensory Body Care
- There is an opportunity for brands to create body care collections that provide a multi-sensory experience to awaken the senses and support skin renewal.
- Forest-inspired Skincare
- Using forest-inspired ingredients in skincare collections can create a unique selling point, such as Tatcha's hinoki wood-infused body wash, lotion, and oil trio.
- Expert-developed Body Care
- Collaborating with experts such as Qing Li, an expert in forest medicine, can lead to the development of unique and beneficial body care products.
Where This Applies
- Skincare Industry
- As demonstrated by Tatcha, brands within the skincare industry can expand their offerings to include body care collections infused with unique and beneficial ingredients.
- Wellness Industry
- Body care collections like Tatcha's Hinoki Body Milk, Hinoki Body Wash and Hinoki Body Oil offer a multi-sensory and grounding experience, appealing to the growing wellness industry market.
- Natural Products Industry
- A trend in the natural products industry is to use forest-inspired ingredients with proven mental and physical benefits, such as hinoki wood, as demonstrated in Tatcha's collection.
