The Ford #FinishStrong campaign spotlights the American automaker's dedication to supporting those affected by the COVID-19 pandemic. "Ford has been a leader in COVID mitigation efforts since April 2020 and one of the first manufacturers to pivot toward making personal protective equipment (PPE)."
Additionally, the brand has donated "120 million masks to communities and organizations with limited access to personal protective equipment" and partnered with UAW as of February 1, 2021 in an effort to make 60 million masks available to nonprofits, schools, state and local officials and more, while ensuring its nationwide dealerships are also mask-equipped.
The Ford #FinishStrong campaign features compelling footage of frontline health workers, small business owners and community organizers who are working to make a difference by mitigating the spread of COVID-19 while also giving viewers hope at a bright future post-pandemic. The ad will air at this year's Super Bowl big game event on Sunday.