The Ford 'Finish Strong' Ad Shows the Brand's COVID-19 Support Efforts
Jana Pijak — February 4, 2021 — Marketing
References: youtube
The Ford #FinishStrong campaign spotlights the American automaker's dedication to supporting those affected by the COVID-19 pandemic. "Ford has been a leader in COVID mitigation efforts since April 2020 and one of the first manufacturers to pivot toward making personal protective equipment (PPE)."
Additionally, the brand has donated "120 million masks to communities and organizations with limited access to personal protective equipment" and partnered with UAW as of February 1, 2021 in an effort to make 60 million masks available to nonprofits, schools, state and local officials and more, while ensuring its nationwide dealerships are also mask-equipped.
The Ford #FinishStrong campaign features compelling footage of frontline health workers, small business owners and community organizers who are working to make a difference by mitigating the spread of COVID-19 while also giving viewers hope at a bright future post-pandemic. The ad will air at this year's Super Bowl big game event on Sunday.
Additionally, the brand has donated "120 million masks to communities and organizations with limited access to personal protective equipment" and partnered with UAW as of February 1, 2021 in an effort to make 60 million masks available to nonprofits, schools, state and local officials and more, while ensuring its nationwide dealerships are also mask-equipped.
The Ford #FinishStrong campaign features compelling footage of frontline health workers, small business owners and community organizers who are working to make a difference by mitigating the spread of COVID-19 while also giving viewers hope at a bright future post-pandemic. The ad will air at this year's Super Bowl big game event on Sunday.
Trend Themes
1. Pandemic-themed Advertising - Brands can create ads that showcase their efforts in supporting communities affected by COVID-19 to foster positive brand perception.
2. Corporate Social Responsibility - More brands can take on a proactive approach in mitigating the spread of COVID-19 by producing PPEs, supporting healthcare workers, and vulnerable communities to foster positive brand reputation and impact social change.
3. Collaboration - Partnerships between corporations and non-profits to address social and public health issues can be formed to maximize reach and impact of resources.
Industry Implications
1. Automotive Industry - Automakers can take on initiatives to support their communities and healthcare workers affected by COVID-19 to foster positive brand perception.
2. Healthcare Industry - The healthcare industry can collaborate with corporations in mitigating the spread of COVID-19 and addressing shortages of PPEs, vaccines and other necessary resources to support their cause and foster positive brand reputation.
3. Non-profit Industry - Non-profits can collaborate with corporations in addressing public health issues and mitigating the spread of COVID-19 to maximize the impact and reach of resources.
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