The CEO of ZOZO, Yusuka Maezawam, has recently announced new foot scanning technology that will be incorporated into an app. The app is titled 'ZOZOMAT' and provides 3D foot scanning.
The app functions by users putting their feet onto a mat with lines outlining where feet should be placed. After that, users can get a 3D rendering of their feet using the app, which uses the lines and dots on the mat to measure the exact foot size. The app will give users the exact dimensions of their foot and will also use those measurements to recommend a shoe size.
The foot scanning tech is not an entirely new venture for the company. A similar project titled ZOZOSUIT provided users with their exact clothing size.
Image Credit: ZOZO
What Makes This Trend Stand Out
- 3D Foot Scanning
- Opportunity for businesses to develop innovative footwear solutions tailored to individuals' exact foot measurements.
- Personalized Shoe Recommendations
- Potential for retailers to offer customized shoe size suggestions based on users' foot dimensions, enhancing the shopping experience.
- Tech-integrated Measurement Apps
- Increasing demand for apps incorporating scanning technologies to accurately measure various body parts, opening possibilities for diverse applications.
Sectors Adopting This
- Footwear
- Disruptive innovation opportunity for shoe brands to create custom-fit shoes using 3D foot scanning technology.
- Fashion Retail
- Opportunity for fashion retailers to utilize foot scanning apps in-store to offer personalized shoe size recommendations to customers.
- Health & Wellness
- Integration of foot scanning technology into health and wellness applications enables precise measurements for orthopedic shoe fittings and foot health monitoring.
