SSENSE, a retailer that's based in Montreal, partnered to create a collaborative FOG collection.
In order to promote the series, SSENSE and the luxury streetwear label, Fear of God, took to a volcanic mountain range in Iceland. The apparel is modeled by three blonde muses, who pose against the highly distinctive backdrop candidly. Although usually thought of as menswear, the SSENSE and FOG collection is largely promoted by female models -- who show off many pieces at once in layered fashions.
This includes a number of flannel shirts in varying colorways, as well as pinstripe shirts of the same tones. The editorial also features an olive bomber jacket quite prominently by showing it on all three models at once.
What's Driving This Trend
- Luxury Streetwear Collaborations
- Increasing collaborations between luxury fashion retailers and streetwear brands, resulting in unique and innovative collections.
- Promotion Through Unique Visual Content
- Companies creating unique visual content, such as photoshoots in distinctive locations, to promote their products and collections.
- Gender-neutral Marketing
- Marketing clothing collections for both men and women, utilizing models of both genders to showcase the clothing in a gender-neutral way.
Who This Affects Most
- Fashion Retail
- Fashion retail industry seeking out opportunities to collaborate with streetwear brands to provide unique and appealing collections to customers.
- Fashion Photography
- Fashion photography industry utilizing unique locations and models to create visually stunning content for fashion brands to promote their products.
- Marketing and Advertising
- Marketing and advertising industry focusing on creating innovative campaigns to promote clothing collections to a wider audience.
