In celebration of the 20th anniversary of its 'Air Foamposite One,' Nike Basketball created a number of new colorways to reignite excitement among fans of the foam sneakers.
Included is the 'Dark Neon Royal,' 'Eggplant,' 'Weatherman' and 'Asteroid.' The revitalized foam sneakers have a futuristic aesthetic that comes from the metallic look granted by the new colorways, as well as the uniquely shaped sole that curves up to support the feet comfortably.
The translucent blue-white bottom is contrasted with a gray and black midsole as well, which shows a dot pattern. The vibrant tones are complemented with a black tongue and upper accents, which meanwhile offer sturdy ankle protection and grant its wearer a surface that's soft to the touch.
What's Driving This Trend
- Futuristic Aesthetic
- Opportunity for disruptive innovation: Create sneakers with a futuristic aesthetic using unique colorways and metallic finishes.
- Unique Shaped Sole
- Opportunity for disruptive innovation: Design sneakers with a uniquely shaped sole that provides increased comfort and support.
- Vibrant Tones
- Opportunity for disruptive innovation: Develop sneakers with vibrant colorways and contrasting accents for a visually striking look.
Who This Affects Most
- Athletic Footwear
- Opportunity for disruptive innovation: Introduce new colors, materials, and unconventional sole designs to revolutionize the athletic footwear industry.
- Fashion Retail
- Opportunity for disruptive innovation: Incorporate futuristic aesthetic and vibrant tones to create fashion-forward sneakers that appeal to trend-conscious consumers.
- Sportswear Accessories
- Opportunity for disruptive innovation: Develop unique colorways and finishes for sportswear accessories like shoelaces, insoles, and sneaker cleaning products.
